Finding cold calling techniques that work for you and your team may seem like finding a needle buried in a haystack. When you consider the vast number of ideas, techniques, and strategies that do not work, it is easy to get discouraged in your search to find the ones that do. Use the tips and tricks outlined in this guide to enhance the strategy, structure, and success of your cold calling protocol:

There’s a reason many people shy away from sales jobs. No matter the market, working in sales can be tricky. When cold calling is your company’s technique of choice, it can be even harder to realize growth and achieve sales success – but it’s certainly not impossible.

Real estate cold calling, dialing for dollars or dialing for listings is a standard in the successful real estate sales office. Real estate sales managers are constantly securing new lead lists and juggling new methods of keeping agents and support staff motivated to make these cold calls. Why? Because properly sourced leads couple with a consistent commitment to dialing drives new FSBO listings, new exclusive listings and often result in the sale of valuable off-market listings. Contrast this with realtors and their support staff simply wanting to "get through" their cold call quota for the day/week and get on with the business of showing and selling their listings. New, affordable dialer technologies can help bridge the gap.